![]() Similarly Star Movies assembled various media platforms to create a truly 360°marketing campaign. The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. With the strong message of ‘Assemble All Against One ’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network. This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years.
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